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Branding in reverse: Accelerating forward
In today’s fast-paced world the traditional 3-6 month branding process feels like a luxury most businesses can’t afford. Styles+Partners has been honing a new more agile approach over the past 2 years for Boston-based leader in online security transactions, OneSpan.
Starting with tightening their existing identity elements we have streamlined a consistent visual language across every touchpoint delivering immediate impact and empowering their brand to perform.
The system scales effortlessly for new products and campaigns, quickly arming their teams with all the tools they need to get results without compromising on quality.
What we did
- Brand Audit
- Competitor Audit
- Creative Concepts
- Guidelines
- Product Launches
- Digital Marketing
- Digital Platform Design
- Event Creation & Design
Less squash, more punch
We began by refining their existing symbol, eliminating the distorted proportions and unnecessary drop shadow to restore the ring’s geometry with a precise 1:4 thickness-to-form ratio. This new crafted proportion now serves as the foundation for a cohesive visual language. Complementing this is a sophisticated yet vibrant colour palette with strategic colour blocking that amplifies the design’s impact, ensuring bold, dynamic visuals that stand out equally on dark and light backgrounds.
The best conversations start with a shout
Every product launch is a chance to amplify the brand and spark fresh conversations with prospects. Partnering closely with the product owner and brand manager each time, we crafted the script that would become the backbone of each launch story.
While every product launch stands out in its own unique way, they are all built from the same foundation staying true to the core DNA of the brand.
Click, connect and captivate
OneSpan’s sales strategy relies on the power of PPC digital marketing to forge connections and spark engagement with its audience. Each day, thoughtfully crafted content is launched, guided by a meticulously organised calendar. Whilst there is a clear plan in place it’s also about staying dynamic. The team constantly explores new formats, tests new ideas, and adapts to global events, ensuring the content always remains engaging and relevant.
Turning milestones into moments
Each year, the entire company comes together for an internal event to celebrate past successes and set the stage for the year ahead. We work to create content that builds anticipation, and brings their presentations to life, helping them all celebrate their achievements as a group in style.
“Styles+Partners are the ultimate creative partners—talented, visionary, and deeply attuned to our needs as a business. Instead of applying a one-size-fits-all branding approach, they tailored every step of the process to align perfectly with us.
The rebrand was a modular, phased journey that allowed us to test and refine the brand together in a collaborative way, ensuring it was both impactful and effective. As a result, OneSpan now has a brand that not only captures the scale and ambition of our business but is also practical for our team to use.
No other partner could have delivered this level of success so efficiently. The close collaboration, creativity, and dedication of the Styles+Partners team made all the difference, and they’ve set a new benchmark for what it means to work with a truly outstanding creative agency”.
Andreea Dicu, Vice President, Brand & Communications, OneSpan